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Showing posts from October, 2021

301 Redirects: A Google Ranking Factor?

Using 301 redirects in order to tell the search engines when a webpage has permanently moved to a new location is considered to be one of the best SEO practices. But, what you and Best Digital Marketing Agency in Bangalore always come with a question that is, can 301 redirect an SEO best practice?  Let’s first get to know what 301 redirect is all about? What are 301 redirects? 301 redirect is a server-side redirection for a URL that has been permanently changed. You could use this redirect in the following situations: A change from HTTP to HTTPS Moving from an older domain to a newer one. Optimizing URL slugs for existing posts and pages. Moving to a newer website platform and pages changing from https://domain.com/page.html to https://domain.com/page/. Discussions that have been surrounding is that 301 redirects focus on whether PageRank would transfer from the old URL to the new URL? Or, is it like an inbound link existed for the old URL, would directly be applied to the new URL...

What Clients Required From SEO?

Anticipating SEO clients’ expectations lets you better connect with their potential clients, win more business, and enabling you better serve your existing client roster.  You would be on the lookout for new areas of business opportunities that’s where the SEO company catering to every client need comes to action.  Clients expectations from SEO According to the recent study increased traffic tops the list of SEO client expectations for 21.6% of survey respondents that too with new customers (19.7%) and brand awareness (18.5%) not far behind.  However, we could see 17% of clients want all of their metrics delivered.  That’s not all. What’s interesting to note is B2B clients most likely want to achieve all their metrics (20%) compared to B2C (14%), which suggests that B2C clients need to focus more on their metrics in order to measure their success.  If we consider the results of this study then increasing the traffic is just widening the neck of the funnel. The ...

Building SEO Friendly Internal Link Structure Using AI

  You can call it to be link flow, Link equity, or PageRank. No matter what you want to call it, what matters is how your pages have been linked to and from one another and it is one of the key drivers of your rankings in search. But managing your internal links is painful, time-burning, and mind-numbing. As per a few SEO professionals they put their internal link building on the back burner. Doing so is definitely a big mistake. A recommended SEO Company will definitely suggest not to fall prey to such a mistake.  We as marketers experience that there’s a major difference between simply running analyses on tens of thousands of websites, getting the links for each page for just keeping it there, and rising to the top of your result page and languishing with the rest of the pack.  Thankfully, AI is here to save your time and effort in tackling critical areas of SEO.  Is it needed to optimize my internal links? Most of the sites have been doing it. But not all.  ...

4 On-Site Factors In SEO

When we talk about which search optimizations Google actually considers ranking factors, you will come across hearing right from anywhere between 3 main factors to hundreds or thousands of them. But as a matter of fact, not all things that we do as a Reputed Digital Agency are about ranking.  For a beginner, the difference between SEO factors and ranking factors seems like a matter of semantics but what’s important to remember is that SEO is a lot more than just making it to the top of the result page of Google. SEO is about optimizing the searcher’s experience.  Here’s a blog wherein you will find four on-site SEO factors that matter the most for your business and tips that put them to work for you. Some of these factors will help improve your rankings for sure while others will definitely benefit your visitor's experience, boost conversions, building a brand, and much more.  Content It’s rightly said content is king. Having content is not enough to help your site rank...