Building SEO Friendly Internal Link Structure Using AI

 You can call it to be link flow, Link equity, or PageRank. No matter what you want to call it, what matters is how your pages have been linked to and from one another and it is one of the key drivers of your rankings in search. But managing your internal links is painful, time-burning, and mind-numbing. As per a few SEO professionals they put their internal link building on the back burner.

Doing so is definitely a big mistake. A recommended SEO Company will definitely suggest not to fall prey to such a mistake. 

We as marketers experience that there’s a major difference between simply running analyses on tens of thousands of websites, getting the links for each page for just keeping it there, and rising to the top of your result page and languishing with the rest of the pack. 

Thankfully, AI is here to save your time and effort in tackling critical areas of SEO. 

Is it needed to optimize my internal links?

Most of the sites have been doing it. But not all. 

One of the key applications of an AI in SEO is to understand what’s is the factor that drives ranking for any given keywords. There’s no single solution that you could follow. Each SERP works on various factors differently right from keyword to keyword and country to country. 

You might have heard a lot of viewpoints on what matters the most for SEO. Some of them say it’s semantic factors while others mention its domain factors. There are also other factors like page performance, internal linking and the list goes on. 

Some of these points are right and sometimes wrong. 

By building search engine models you could know which of these factors would matter for your keywords and how much would they matter. Search engines keep a track of your site and page features and apply their algorithms to develop the SERP rankings.  

Determining which page needs more or less internal linking support

When a particular model indicates that one of the key gaps that are holding back your page from rank is the link flow, it is probably a problem for multiple pages. That’s why Best Digital Marketing Company in India would recommend taking a site-holistic approach when working on link flow. 

In most cases, your homepage should consist of most link flow, followed by key search landing pages like the important product categories, products, service pages, etc. You must take note of the ideal shape of a link flow graph is a terraced one. 

What we have noticed is that many sites have flat link flow distribution which doesn't helo the search engine crawlers as to which pages are most important to the user. The frequent mistake for a distribution flattener is the mega menu. These are considered to be horrible for SEO, so make sure not to use them unless they are critical for your user journey. It would be better to start considering other ways to help your users guide through your site that will impact your page’s SEO power. 

Can we improve link flow to images?

There are numerous factors that would impact your pages’ link flow scores:

• The number and the value of the external site link to those pages. 

• The number and value of internal links to those pages.

• Link flow that each page is losing off-page links. 

• Algorithmic downgrades lower the value of the page's link flow. 

Building the right internal links from the right pages

Backlinks could be used to increase the overall link flow to your key pages which is useful but at the same time expensive and slow. Usage of proper internal links in order to balance your link flow has the added advantage of being free and quick.  

While you are building your internal link strategies, you must ensure to reinforce the key meanings of what your pages are all about by using link texts related to the focus keywords for each page. 

You could do this through the usage of an AI algorithm in order to show which pages to link and save a huge amount of time and grief.