Advanced Digital Marketing Tips & Tricks

Links are considered to be one of the most effective ways for moving the needle of your SEO performance. One of today's backlink strategy for SEO is that the quality of your links need to be higher than ever before in order for them to get you sustainable results making your life easier for you every time when there’s an algorithm update.   This has led to the SEO world as things are going worse and link building being dead and it’s one of the tactics that are worth pursuing. But the reality is quite opposite. The SEO strategies can work wonders for you, provided you are prepared to put in the work. Make sure you use the right approaches to get your links.   It’s the same as most of the areas of our lives wherein we find the most difficult moments to make the best playback the most rewarding as the others are not prepared to run an extra mile. So, here are 6 techniques that you can follow if you are planning to invest your time and resources in link building. Inves...

  If you are someone who’s completely new to what SEO is all about or if you are the one running your own business and trying to increase online traffic then you might not be familiar with backlinks as to what they are and how it plays an important role in link building and SEO efforts.  Backlinks & their role in your strategy  Link building strategists say that backlinks are referred to as ‘inbound links’, ‘incoming links’, or ‘external links’. Backlinks are created to link a page on a website one to a page on the other. These links are the ones from a third-party source that points to your website which is in comparison to the internal links that exist between the two pages within your website. The backlinks are one of the important factors for SEO ranking which you need to pay attention to if you looking out for increasing traffic from Google. Back in 2016 Google had confirmed the fact that alongside content, backlinks are another important factor for ranking web...

Which is better Subdomain or Subfolder? It’s been a long since we have been hearing SEOs debating on this. Many SEOs prefer saying that subfolders are better for SEO and they also insist on using them as well. This was a myth that was on the basis of older studies. But Google has mentioned that either of them is fine.  What’s more silly is to argue for a path that has never been traveled. Without getting into much of a technical detail these paths are the virtual ones in most modern systems, these sums up that they don’t point towards the actual locations onto a server. It’s simpler just to just change the name and their location in the URL structure which is a matter of just minutes.  If you think about it constructively, when you can change a subdomain that can be served as a subfolder quickly that too without changing or adding anything else, then why do people assume that it’s most important where the path is located in the URL? SEOs have always believed that subdomains ar...

  As an SEO professional, you might have come across alt texts for images, this is in terms of web accessibility. Alt texts are the texts that accompany images that are generally read out loud by screen readers which help visually impaired users to navigate the web very easily. Alt tags are just not this but it does much more for your image SEO than what you think. It’s just like leaving an empty alt attribute to hamper your rankings. If you are the one looking out for help with Alt Tags, then you can get in touch with a Bangalore based digital marketing agency for better results .  Alt Text for images, what’s that? The Alt text not only describes the content of the image, but also the contexts. Alt Tags are mostly mistaken as being a part of the HTML code but it is only the description of the image that is contained in the alt tag and not the whole attribute. The meaning of alt texts is derived from the alternative text. You might have come across this alt text earlier wherei...