EVOLUTION OF DIGITAL MARKETING & ITS IMPORTANCE FOR STARTUPS
Before we start with digital marketing evolution and its impact on social media let’s first answer what is digital marketing? Digital marketing refers to marketing things that involve electronic devices and the internet. Years have passed by when businesses have shifted their gears to leverage their digital channels such as search engines, social media, email marketing, and many other reasons. The major goal of investing in digital marketing is for boosting engagemen t on your platforms which increases sales and profits thus creating brand awareness. This helps in connecting with your current and future customers. Regardless of which size or industry your business falls in, digital marketing can offer you a business that’s affordable and an efficient way to obtain leads that gives a tough fight for traditional marketing methods. Digital marketing also lets you track the results of the campaign run along with tracking of the impressions, clicks, likes, comments, and also conv...