The Five Challenges of Digital Marketing Transformation
“ Digital Marketing” has become a popular buzzword or common term — senior executives and experts are all talking about it. Some enterprises and entrepreneurs are already leveraging the advantages of digital transformation, while others struggle with incorporating the required changes into their business processes. Digital marketing transformation may be a very broad term: there’s no single definition of it, and expert opinion thereon is very divergent. I van Menezes, CEO at Diageo, says, “ it’s not about doing ‘digital marketing’, it’s about marketing effectively in a digital world. ” Brian Solis, a principal analyst at measuring instrument cluster, defines digital promoting transformation as “the realignment of, or new investment in, technology, business models, and processes, to drive new worth for patrons and staff, associated a lot of effectively contend in an dynamical digital economy.” In today’s world, it's essential for enterprises to remain current as their competitors ...