Advanced Digital Marketing Tips & Tricks

  Why is SEO better than PPC? Which one is better SEO or PPC? We as marketers are always confused while deciding on what’s better for our business Pay-per-click & Search Engine Optimization Ranking because none of us would want to regret wasting our time and money in the wrong direction.    To begin with, working on your SEO can help your brand rank higher on Google Search making it more relevant to your users.  It helps increase relevant traffic to your website and to your store. Having more relevant traffic to your website can help convert them into customers.   On the other hand, PPC is the paid online advertisements which appear in the relevant searches along with the other contents on the web. These advertisements are not going to help in the SEO rankings as the claim goes. Rather PPC would help you in connecting with a larger set of audiences.   For a business that has ventured out in the field of digital marketing and is trying to stay afloat, t...

  Why do brands need a digital strategy? A digital marketing strategy, an approach with direction and in-depth understanding of audiences helps in leveraging an online presence of the brand thus driving the business forward. What to do and where to start from, to develop a digital marketing strategy is always thought of.  Even though businesses know how vital digital and mobile channels are these days to retain customers, the issue is that they still don’t have an integrated marketing plan to engage and grow their customers effectively.  One of the very first challenges is where to start the digital marketing plan? You don’t need to have a thesis like a huge report, rather link the marketing strategies to SMART objectives within the RACE planning framework.  Here are 8 reasons why you need a Digital Marketing Strategy: You Are Directionless There are companies out there in the market who don’t have a clear strategic goal for what they want to achieve online, whether...