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Showing posts from June, 2021

Optimizing for Branded Organic Search Traffic

For having direct visitors to your website, search engine optimization is the key to success. The organic search traffic offers nearly 20 times as many clicks like that of the paid traffic. But, in this competitive sphere, how would you go to make sure that your traffic is lead to your website and not to your competitors?  Laying your trust in the best agency to gain organic search traffic  can work wonders for you. What you would want here is to encourage branded search traffic wherein your visitors are the ones who specifically want your product. Branded search traffic has an incredible potential to lead you to a successful SEO and conversion.   Typing your brand name on the Google Search right now, will lead you to what? What do you see? While someone looks out for your brand, you would want your content to dominate on the search result page. In today’s world, the results yielded through the branded search look different from the times when optimization actually starte...

GOOGLE ON THE USAGE OF KEYWORDS IN THE CONTENT

While answering how many times to use keywords on a page and is outdated to target keywords in H1, Meta Tags, John Muller, from Google affirmed that using keywords does add value to the content but when added in limited quantity and through the correct mapping of words to the topic. Digital Strategy Agency in Bangalore has their strategies played based on what works best for their clients. That’s with years of experience of theirs.  Keyword ratio in Content Keyword ratios are the percentage of times that a keyword phrase is mentioned on a web page. It’s found that Google’s Algorithm responds well to the content that has a certain percentage of keywords on the page.  Certain content writing software crawls the top-ranked sites and suggests the keyword ratios for target keyword phrases and other recommendations. The idea of mentioning keywords is not today’s but goes back to the earliest search engines from Google.   John Muller mentions that the number of times a pe...

How To Increase Sales Using SEO

One common question that our potential clients or people around keep asking t he best digital marketing agencies in Bangalore is, How could we increase sales using SEO?  This question reminds us of a quote by Ray Kroc of McDonald's, “No one knows all the answers to increased sales. If you did, you would be ripe and when you ripe, you rot.”  But don’t worry we have some tips on how to increase online sales through SEO. The survival and the success of every business depend upon the sales and in the modern-day for increasing sales, it requires a strong digital presence.  For your business to get the right piece of sales it’s important to have a strong search engine optimization strategy in place. Digital marketing has cutthroat competition and implementing the best SEO techniques can get you noticed with the outside world and gets more prospects getting converted into loyal ones thus increasing sales. So, if you are planning to get into the SEO part then don’t worry there a...