What Clients Required From SEO?

Anticipating SEO clients’ expectations lets you better connect with their potential clients, win more business, and enabling you better serve your existing client roster. 

You would be on the lookout for new areas of business opportunities that’s where the SEO company catering to every client need comes to action. 


Clients expectations from SEO

According to the recent study increased traffic tops the list of SEO client expectations for 21.6% of survey respondents that too with new customers (19.7%) and brand awareness (18.5%) not far behind. 


However, we could see 17% of clients want all of their metrics delivered. 


That’s not all. What’s interesting to note is B2B clients most likely want to achieve all their metrics (20%) compared to B2C (14%), which suggests that B2C clients need to focus more on their metrics in order to measure their success. 


If we consider the results of this study then increasing the traffic is just widening the neck of the funnel. The positive thing here is that 19% of clients want new customers which involves a more focused strategy that is delivering results. This indicates that the clients will focus on conversion and not just on driving traffic. 



Metrics that agencies follow to measure their clients’ success

As we have highlighted in the results above, clients have focussed on increasing traffic in order to measure their success from SEO. On comparing both agencies and freelancers, we can see a major difference in how SEO professionals measure their results as compared to their client’s expectations. 


Keyword ranking (44.7%) is the most popular metric used by agencies. Agencies try considering this more than twice as popular as using traffic (21.6%) to measure results. 

There are other studies that have shown that keyword research is also where SEO professionals spend the greatest amount of time. 


SEO services that clients would want

Content strategy has come out to be the one that has topped the list as this is one of the most in-demand services. 


While web design has been a natural yet complementary factor to add-on to SEO which many digital agencies offer. It would be of no surprise if an award-winning digital marketing  Company tell you that this is the most in-demand additional service.  


There are under a quarter of clients who opt for local SEO as a service. During this unforgettable pandemic, many businesses have quickly changed to digital in order for them to survive. Such a change has resulted in a surge of local businesses with their need to be visible online but in a local capacity. In the coming year, the expectation is to have local SEO keep growing as a service in demand. 


Finally, we got an essence of our results: What’s client perception and sentiment towards SEO? 

So, the good news here is that more than 38% of the respondents have reported that their clients think SEO is an essential part of marketing. While on the other hand marketers mentioned that only 13% of their clients thought SEO was unnecessary. 


While pandemic has put so much emphasis on utilizing digital channels and it is definitely going to grow. It’s never been a good time to be in SEO.

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