4 On-Site Factors In SEO

When we talk about which search optimizations Google actually considers ranking factors, you will come across hearing right from anywhere between 3 main factors to hundreds or thousands of them. But as a matter of fact, not all things that we do as a Reputed Digital Agency are about ranking. 


For a beginner, the difference between SEO factors and ranking factors seems like a matter of semantics but what’s important to remember is that SEO is a lot more than just making it to the top of the result page of Google. SEO is about optimizing the searcher’s experience. 


Here’s a blog wherein you will find four on-site SEO factors that matter the most for your business and tips that put them to work for you. Some of these factors will help improve your rankings for sure while others will definitely benefit your visitor's experience, boost conversions, building a brand, and much more. 



  1. Content

It’s rightly said content is king. Having content is not enough to help your site rank for the keyword terms it’s targeting. As per a study, 91% of online content literally generates no traffic from Google at all. So, what do we know that search engines prize in content creation?


Content relevance to user intent

Understanding the intent of your user is the future of your search engine development. The algorithm of Google works tirelessly to help better understand the syntax and semantics of user searches. We have already noticed a few benefits it has to offer such as the answer boxes, knowledge panels, and more diverse results for your long-tail queries by your users. Content relevance to users is one of the most important ranking factors because if your content isn’t relevant to a search then it will be devalued. 


  1. User Engagement

We design our websites for both people and search engines. While you are designing for your users, SEO Services in Bangalore would advice to look at your website and website content with a fresh perspective. You should question yourself as to how engaging is my content and am bored with my site? User engagement or user signals have always been suspected to be the ranking factor for Google even if indirectly. Regardless of what you say, user signals could be a good indicator of improvements that you need to better your website. 


  1. Technical Structure

Next, in the line is that we need to consider how your technical structure is impacting user engagement and our keyword rankings.  This is an important factor without which your house of content is sure to crumble. So, in order to get your content indexed, your website needs to be crawled. Search engines crawlers could have access to only your links provided in the sitemap and which are available from your homepage. This makes your practice of the interlinking process even more important. 


  1. Interlinking

If technical SEO helps build the foundation of your website then in such case internal links are the doors that allow moving from room to room. Eventually, over the period of time as websites grow older and businesses change it can get difficult for you to maintain consistency across the platform and have a solid interlinking structure.  So, the basic idea here is to have an orphaned page on your site from a higher level category page to pass on its authority to other pages and ensure all the other pages get indexed.

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