Advanced Digital Marketing Tips & Tricks

  The Anchor text ratio is one of the important aspects considered by SEOs to rank higher in Google. For readers who are new and don’t belong to the Digital Markering Team might ask what is the anchor text ratio? It is the distribution of the different types of anchor texts in your backlink profile. For instance, your organic homepage backlink profile will probably have the majority of the backlinks that consist of the brand name or the URL as an anchor text. While on the other hand, your blog post will have a better mix of keywords along with the non-keyword anchors in the backlinks that point to it.  In the present day, Google age wherein the unnatural backlinks could ruin your SEO efforts, the major emphasis goes towards having the proper anchor text ratio on your backlinks. If you get the ratio of your anchor text right, then you have better chances of getting ranked on the top 5 results of Google. Without much ado let’s focus on setting you up for success. Importance of ...

For Search Engine Optimization, a sitemap is similar to that of a Google Map for users and crawlers. Visitors can take a glance at the entire website, the structure of categories, subcategories, and links for their quick navigation. The sitemap helps in instructing Google Bots to crawl your website, read your webpage content, and help in contributing towards evaluating your website ranking. Thus, achieving the first-page position in SEO results is the first thing that every business looks for.  Other than helping your visitors navigate the website which is definitely the primary focus of any marketing effort there are several other reasons why you need to use a sitemap.  It’s important to understand that there are two types of sitemaps: XML sitemaps HTML sitemaps What is an XML sitemap? These XML sitemaps come in help for your search engines in order to discover the pages on your website. These sitemaps offer search engines complete data or to say a complete map of all the pa...

Who doesn’t want to improve their ranking on Google search results? SEO is a long-lasting game and the agency which promises to serve you instant results then there is something to doubt for. If you are finding a hard time ranking on the first page of SERP then lookout for the best agency to increase Google’s ranking position .  Answering a few questions and a guide for you to increase your Google rankings.  How long can it take to improve your website ranking? SEO doesn’t work as a vacuum. Every situation that comes in it offers a unique set of variables. Having the right set of skills, budget, level of competition, and how your website plays around against the competition can play a quick role in how someone quickly moves in to dial. After the page implementation, the Search Engine’s Algorithm needs to carry out a re-evaluation of your site. Even if you have made too many changes and that too drastic ones to your website’s design and functionality, even then it could take si...