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301 Redirects: A Google Ranking Factor?

Using 301 redirects in order to tell the search engines when a webpage has permanently moved to a new location is considered to be one of the best SEO practices. But, what you and Best Digital Marketing Agency in Bangalore always come with a question that is, can 301 redirect an SEO best practice?  Let’s first get to know what 301 redirect is all about? What are 301 redirects? 301 redirect is a server-side redirection for a URL that has been permanently changed. You could use this redirect in the following situations: A change from HTTP to HTTPS Moving from an older domain to a newer one. Optimizing URL slugs for existing posts and pages. Moving to a newer website platform and pages changing from https://domain.com/page.html to https://domain.com/page/. Discussions that have been surrounding is that 301 redirects focus on whether PageRank would transfer from the old URL to the new URL? Or, is it like an inbound link existed for the old URL, would directly be applied to the new URL...

What Clients Required From SEO?

Anticipating SEO clients’ expectations lets you better connect with their potential clients, win more business, and enabling you better serve your existing client roster.  You would be on the lookout for new areas of business opportunities that’s where the SEO company catering to every client need comes to action.  Clients expectations from SEO According to the recent study increased traffic tops the list of SEO client expectations for 21.6% of survey respondents that too with new customers (19.7%) and brand awareness (18.5%) not far behind.  However, we could see 17% of clients want all of their metrics delivered.  That’s not all. What’s interesting to note is B2B clients most likely want to achieve all their metrics (20%) compared to B2C (14%), which suggests that B2C clients need to focus more on their metrics in order to measure their success.  If we consider the results of this study then increasing the traffic is just widening the neck of the funnel. The ...

Building SEO Friendly Internal Link Structure Using AI

  You can call it to be link flow, Link equity, or PageRank. No matter what you want to call it, what matters is how your pages have been linked to and from one another and it is one of the key drivers of your rankings in search. But managing your internal links is painful, time-burning, and mind-numbing. As per a few SEO professionals they put their internal link building on the back burner. Doing so is definitely a big mistake. A recommended SEO Company will definitely suggest not to fall prey to such a mistake.  We as marketers experience that there’s a major difference between simply running analyses on tens of thousands of websites, getting the links for each page for just keeping it there, and rising to the top of your result page and languishing with the rest of the pack.  Thankfully, AI is here to save your time and effort in tackling critical areas of SEO.  Is it needed to optimize my internal links? Most of the sites have been doing it. But not all.  ...

4 On-Site Factors In SEO

When we talk about which search optimizations Google actually considers ranking factors, you will come across hearing right from anywhere between 3 main factors to hundreds or thousands of them. But as a matter of fact, not all things that we do as a Reputed Digital Agency are about ranking.  For a beginner, the difference between SEO factors and ranking factors seems like a matter of semantics but what’s important to remember is that SEO is a lot more than just making it to the top of the result page of Google. SEO is about optimizing the searcher’s experience.  Here’s a blog wherein you will find four on-site SEO factors that matter the most for your business and tips that put them to work for you. Some of these factors will help improve your rankings for sure while others will definitely benefit your visitor's experience, boost conversions, building a brand, and much more.  Content It’s rightly said content is king. Having content is not enough to help your site rank...

Google Ranking Factors That Matters The Most For SEO

How do you or are you planning to find your customers? When it comes to modern-day businesses, the answer for them is very simple, they go online. They get on to search engines like Google for their searchers. You could back up on the Best SEO Company in 2021 for all your SEO needs.   Definitely, paid ads are a great way to gain immediate exposure on this go-to search engine. You should also work towards building organic ranking as well. A strong presence through both paid and organic search results could help you increase your visibility.  Whatever kind of business you run, having your brand’s visibility on search engines is critical for you in order to attract customers and drive revenue results.    Oh yes, ranking factors. It is one of the ancient art of ranking in search engines that too providing you a lesson in balance and patience.  While SEO requirements keep evolving and changing, it might become quite hard to keep up with the latest developments....

Questions to evaluate the quality of your website

  Does your website follow some of the best SEO practices? Did an SEO Agency in Bangalore suggest any changes? If yes, then this blog has a few questions that as marketers you need to ask yourself in order to evaluate the quality of your site thus improving rankings and traffic.  Sometimes you might look at your own website and wonder if your website could be considered as one of the good sites? This could help you take a step back, take a critical look at your work and dare to ask unbiased questions. Things could go wrong on any site. Problems could come up and could even get ignored at times if these are not urgent to deal with.  It could be just minor issues but these minor technical SEO issues could pile up and new libraries could add more lag to pages, which keeps building up until a site is unusable. It becomes quite essential to evaluate the quality of your website before that happens.  So, have you identifies what your website’s flaws are? How could you get...

Most Important Meta Tags For SEO

In SEO, there are situations when we tend to focus on only one aspect of optimization efforts more than others. In fact, Google’s John Mueller reminds us that there is no single important thing that could bring down your high rankings out of the hat. Digital Marketing Agency in Bangalore could help you out with a comprehensive SEO strategy for your business.  At this moment we need to focus is on the comprehensive SEO strategy.  What comes along with it is the usage of HTML meta tags which are definitely a crucial component for SEO success. Using the appropriate meta tags in the right way is all about communicating to the search engines: What your page is all about? How to read it? Who would see it?  Once that’s sorted, let’s now get over which meta tags are crucial for your SEO process and how can well could we make use of them.  Title Tags Title tags are one of the crucial elements of an anchor. The title tag of the page is displayed as a part of the search snipp...