Questions to evaluate the quality of your website

 Does your website follow some of the best SEO practices? Did an SEO Agency in Bangalore suggest any changes? If yes, then this blog has a few questions that as marketers you need to ask yourself in order to evaluate the quality of your site thus improving rankings and traffic. 


Sometimes you might look at your own website and wonder if your website could be considered as one of the good sites?


This could help you take a step back, take a critical look at your work and dare to ask unbiased questions. Things could go wrong on any site. Problems could come up and could even get ignored at times if these are not urgent to deal with. 


It could be just minor issues but these minor technical SEO issues could pile up and new libraries could add more lag to pages, which keeps building up until a site is unusable. It becomes quite essential to evaluate the quality of your website before that happens. 


So, have you identifies what your website’s flaws are? How could you get them fixed and make them work correctly? 


If you are still in a fix, try asking the following questions:


Do my web pages contain multiple H1 tags?

H1 tags might not be a significant issue for Google anymore but there’s a significant problem for the screen readers and your practice should always be to have only one H1 tag. 


The H1 tag is the focus of the page so make sure that it occurs just once on the page. The addition of more than one H1 tag on the page dilutes the focus of the page. The main motive of having an H1 tag is to keep the essentials straightforward. If you are facing an issue 


Can the website be easily crawled?

You could have your page get crawled through a third-party tool and you could check your crawl errors on Google Search Console.


The situation here is that when you yourself can’t crawl your site, search engines can’t crawl it effectively either. If you are in a fix to understand what to do next, then you could get in touch with Riverhood, an SEO agency to solve your problem. 


Have your error-free pages been configured properly?

Issues are bound to occur when error pages are not configured correctly. A lot of sites have 404 pages which usually don’t send 404 signals to Google. Rather, they say 404 errors to users and send 200 HTTP codes, signaling to the search engines that the page has good content and is indexable. This might create a conflict in both crawling and indexing. So, the best option is to ensure at all times that all the pages display status and what the status actually is.  


Are the URLs too long?

By making sure that the URLs are shorter and not extra long (over 100 characters), it is possible to avoid user experience issues. What’s important for you to note is that longer URLs could lead to user experience issues. If you are in a state of a fix amongst the two URLs while redirecting an URL then use the shorter one amongst the two. The longer URLs are messy and especially dynamic ones as they could create havoc on your analytics data. 


Are there targeted keywords on your website?

You could have some of the best content on your website. While your technical SEO could exceed 100 percent and your website could be the fastest-loading website ever. But at the end keyword is what’s the name of the game. The keyword queries are what Google understands as to what people are searching for. The more targeted your keywords the easier it is for Google to understand where to place your site in the search results. 

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