4 Ways to Increase Google’s Page Experience Update

 If you are the one among the Best SEO Practice agencies that keep track of the latest happenings and on the pulse of Google and its algorithm changes then you might have come across several Page Experience updates over last year. So, what is the good news here? The latest update is finally here. 

If you are lacking behind in optimizing the Page Experience metrics while your competitors have, you might figure out that they are enjoying a boost in their rankings while you are still missing out on it. 

This blog will help you understand the three key areas of priority to help prepare for Google’s Page Experience Update along with other issues that you have on your list. 

1. Work on Loading Speed

Google’s first CWVs are the largest contentful paint that refers to the largest and most important piece of content on the webpage. This metric lets you determine how quickly your page renders its most important content such that users can see it. One thing that you could do is optimize your server as the sluggish response times are linked to slow servers. 

Speeding up a server may include running some performance guidance such that the server turns up a static page when you requested rather than building the page every time someone clicks on the page. Other components of the web pages such as images, videos, and block-level elements with text features can slow down your LCP loading. 

If these elements on your pages are above the fold, the slower the loading time thus slowing your LCP.  The solution to fix this is to compress the images and text files, cache certain assets along with preloading some of your elements. Approaching the right digital marketing start-up like Riverhood could help you with all your digital problems. 

2. Work On Interactivity 

The second CWV is the first input delay (FID). This is nothing but the time it takes for the users to be able to interact with an element they’ve clicked such as a link or button. For Google, your FID should aim to be shorter than 100 milliseconds. Before we go ahead let’s talk about what that means. 

Readers these days are quite familiar with web pages that keep them waiting for after they have clicked on an element to go to a new page or editing a shopping cart, etc. That’s not good for users and it doesn’t speak well for the users. But why is it even happening in the first place? This is taking place because the browser is too busy with analyzing and carrying out a heavy JavaScript file. 

Our first motive here is to focus on interactions of users with the webpages by this we mean is how long it takes to load. As you meet you would agree to fact that the First impression is the last impression, the same goes here. 

If users get to know that your website is slower than a snail, then in such cases they’ll eventually leave and not come back. Strong impressions come with faster loads which will help in going long way towards increasing user engagements. 

3. Layout Shift is important

Finally, it's the third CWV, cumulative layout shift (CLS). This is the measure of how much your webpage’s content layout moves around while the page is loading. You might have experienced the same problem. While the page takes time to load, you wait for a page to open just to find that another element loaded on the page and so you have pushed all your desired element in another direction altogether. This lets you click on things that you really didn’t want like an ad or even submit order button, this definitely is a bad user experience and that’s where CLS matters and to be considered as the main element of page experience. 

4. Keep A Track Of Other Page Experience Elements 

You will notice that Google has started to judge every site with its mobile-frendliness, especially regarding the problems like text sizes and also the use of Flash media, which today’s generation mobile devices tend not to support. All this is necessary because Google wants to see a good user experience not only in terms of organic content but in advertising too. On the other hand, don’t forget that your site needs to be secure if you want to do well by the Page Experience update. 

To date, if you haven’t carved out time to check these and optimize your elements, then you wouldn’t want to delay much after knowing their importance. So, what are you waiting for? Get started.