Perfect Example Of Awesome Mobile Landing Pages

 Having a successful landing page could be useful for both sales and lead generation. An SEO professional would definitely agree that creating a mobile version of your landing page is not just a useful addition, it has become a necessity. As per Statista reports, there’s an increase in smartphone users worldwide i.e 3.5 billion in 2020 and the numbers are still rising. While on the other hand, we have 51% of users who make a purchase of products online through the means of smartphones. This has lead to a steady decrease in the number of desktop users. 


All of us at some point in time have had a bad experience browsing a website on our mobile devices. Pages have been difficult to navigate when it has long loading times, too much of text making it difficult to understand what you are looking at. We witness this because most of the time there’s only 50% of the landing pages are optimized for mobile devices. 


Mobile landing pages should be at their absolute best. So, who is doing it the right way and what are the things that you could learn from them and improve your own mobile landing page performance?  


  1. ASPCA making it easier to convert on mobile 

Creating a mobile web page makes it easier for visitors to make purchases seems like a no-brainer. Designing a web page that is easier for users to navigate the content is the most important factor.  There are many landing pages that seem the same but there might be certain things that they may lack. Digital Marketing Team finds it true that when the home page is your landing page wherein it becomes difficult to optimize for a sale. 


The ASPCA homepage is one of the examples which could have look at. It is the perfect example that balances the needs of site visitors while they even optimize for conversions. 


The color immediately catches your attention and you would also find the call to action written in capital. Their mobile home page makes it super easy for the site visitors to perform the conversion action while conveniently providing the search and menu navigation alongside the call to action. 


What factors make it easier to buy

  • Easy to purchase with the fewest number of clicks and forms.

  • Remove barriers to add to cart

  • Add to cart should lead to check out option

  • The payment process should be easy. 



  1. Peacock’s Goal-Focussed Landing Page 

Now getting back to the home page as a landing page. The best way to deal with this is instead of working on the inner page it's better to work on the home page thus making it more clearly focussed towards the goal. 


The perfect example of this is the Peacock TV landing Page. One of the notable aspects of this landing page is its lack of clutter. The next factor is its notable goal-oriented landing page.


The type of content and words used on their website are so precise that they could be effectively used as a part of the PPC advertisement. The key insight of this page is that the page no longer wastes words or even screen space.

  1. Kayak.com Easy targets Pages that look like apps 


Another feature of a great mobile landing page is having the ability for consumers to see what they need to tap in order to get what they want. Having easy tap targets contributes towards having a successful goal-focussed landing page which makes it easier for customers are easy to buy. This definitely is a great description of the Kayak.com landing page which definitely looks like a mobile app and just doesn’t be just a shrunken-down desktop site. 


The ultimate goal of any landing page is to have a call to action, simple navigation, and a great yet simple design. This indeed is a conventional goal thus making sure users perform a desirable action. 

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