GOOGLE ON THE USAGE OF KEYWORDS IN THE CONTENT

While answering how many times to use keywords on a page and is outdated to target keywords in H1, Meta Tags, John Muller, from Google affirmed that using keywords does add value to the content but when added in limited quantity and through the correct mapping of words to the topic. Digital Strategy Agency in Bangalore has their strategies played based on what works best for their clients. That’s with years of experience of theirs. 


Keyword ratio in Content

Keyword ratios are the percentage of times that a keyword phrase is mentioned on a web page. It’s found that Google’s Algorithm responds well to the content that has a certain percentage of keywords on the page. 


Certain content writing software crawls the top-ranked sites and suggests the keyword ratios for target keyword phrases and other recommendations. The idea of mentioning keywords is not today’s but goes back to the earliest search engines from Google.  


John Muller mentions that the number of times a person using a keyword on a page doesn’t really matter or even doesn’t make sense. According to him if a person is writing naturally, it usually resolves it automatically. 


Using keywords is important but one must also focus on not focusing too much on it. John Muller states that he wouldn’t disregard the over usage of keywords but on the other hand what he does is that he wouldn’t focus on exact keywords. 


According to him focussing on writing individual words should be not worried about. But make sure that you mention what your site is all about and put the things out of what you want to be found for. That’s something Muller would always like to do. 


So, if you are looking out for ranking something you want, you would mention it on a page. Muller says that he would refrain from overboard with many mention of keywords directly or through the means of using synonyms and different ways of writing. He would rather mention it at least once which highly makes sense. 


Where to use keywords for SEO

Here are a few places wherein it makes sense to use the keywords for an SEO. To make your life, even more, easier with keywords, you can use the top SEO software plugins or can get in touch with the Best SEO companies in Bangalore to help you out. 


  1. Page Titles: A page title is what describes the main subject of your page and it's the first line of a search result. It lets both Google and the searchers know exactly what the page is all about. 

  2. Meta Descriptions: These show up as the second part, after the search result’s title. Meta descriptions are not the longer direct ranking factor but they can help in determining how relevant your content is based on what people are looking for. These descriptions let the searcher decide as to whether to click and review the entire details available. Hence, it's important to use the right keywords. 


  1. Content: Your content is one of the most important places where you need to optimize the use of SEO keywords. The reason being that content is one of the top SEO ranking factors. So, it’s essential to get it right because usage of poor keywords could hurt your search ranking. 


  1. URLs: You might have noticed certain URLs that consist of just the numbers and weird characters. The visitors don’t easily click or access those links. It turns them off. The best URLs are the ones that give both visitors and Google a clue of what’s on the page, so make sure you have them descriptive. One of the best practices that could follow is keeping the URLs short and does not include more than one or two keywords, in a way that would make more sense to the people visiting your website. As mentioned earlier, make sure you avoid keyword stuffing.


Following these tips will help improve the chances of your business showing up to the searchers while they type in relevant keywords. These thus improve your online authority and click-through rate. 

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