What is Backlink in 2021?

 If you are someone who’s completely new to what SEO is all about or if you are the one running your own business and trying to increase online traffic then you might not be familiar with backlinks as to what they are and how it plays an important role in link building and SEO efforts. 


Backlinks & their role in your strategy 

Link building strategists say that backlinks are referred to as ‘inbound links’, ‘incoming links’, or ‘external links’. Backlinks are created to link a page on a website one to a page on the other. These links are the ones from a third-party source that points to your website which is in comparison to the internal links that exist between the two pages within your website. The backlinks are one of the important factors for SEO ranking which you need to pay attention to if you looking out for increasing traffic from Google. Back in 2016 Google had confirmed the fact that alongside content, backlinks are another important factor for ranking websites. 


Trust Building

SEO success of your website is possible if you first pay attention to the links, that’s because Google along with other search engines makes use of such links in order to understand the authority of the page. You can consider these links as the online reputation for your website. A link from Website A to website B can be considered as a vote through a trustworthy source.  For example, if you come across reviews of five people who barely know each other recommend a particular shop or a restaurant that’s best known for its items or food, then most likely that you are going to trust them since there are multiple individuals telling you good about the same thing.  


Popularity

Google exactly treats backlinks as votes of popularity for a particular website and not to forget that these have a very strong relationship between the higher number of links pointing towards them and the higher rankings. These are considered to be backlinks too. These backlinks will link someone else’s website to yours or any other site in that manner. It’s the same way as that you would trust a recommendation of a person of a set of people whom you have known or respect over the ones whom you have never met before. Google trusts the backlinks coming from a trusted source over the ones less trustworthy or are unknown.  


The trust is built through the Page Rank which is an algorithm of Google that helps in evaluating the quality & quantity of the backlinks that points towards the page in order to determine the score of a specific page’s importance and authority. SEO specialists in Bangalore can help you build trust through the means of interlinking.  But what are the types of backlinks you should follow?  


Types of Backlinks

As we mentioned earlier that the backlinks are not all the same. So, here are a few different types you need to know:


Nofollow Links

We had mentioned earlier that these links act as votes for a trusted source but in cases wherein you wouldn’t want to vouch for a website but you would still want to link to it? Using the Nofollow link will let you inform Google and other search engines that they shouldn’t be passing on trust. Since these Nofollow links don’t pass on PageRank, you must also note that these won’t help you to get a higher ranking on SERP. 


DoFollow Links

It’s quite simple, these followed links are the ones that pass trust (PageRank) and hence you don’t have to add the unfollow attribute added. 


Paid Links

In case wherein you pay a blogger and influencer in order to promote your content or review a product of yours. In such cases wherein money is involved for getting links for your products then you should use rel= ”sponsored’ should be used used in order to inform Google. But as a warning sign getting into such violation of Webmaster Guidelines can negatively impact your ranking in the search results. 


UGC Links

These new attributes have been rolled out in 2019 wherein the links are those that come through the likes of forums and blog comments. This enables Google to understand this link has been placed by the user and not by the webmaster.  


Importance of Backlinks


  1. Help you rank higher

  2. Backlinks are one way Google finds new pages

  3. Increases credibility and builds trust

  4. Increase referral traffic to your page.


Backlinks could be one of the key factors that will help you rank higher in the search results. Link building is an expansive field in SEO and you can find help as you will find several SEO specialists in Bangalore who focus on areas like these. Build great links and you will yield the results of it by ranking higher. You just need to keep an eye on what your competitor is up to and look out for better opportunities. 

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