SEO Client Behaviour

As an SEO professional, you might have encountered a few client behaviors which would have made you go crazy. Being an SEO professional there are probably many horrifying stories you could narrate. 


Every business is unique and each business that walks in through the door of a digital marketing agency has their own set of issues that they are facing along with the goals they want to achieve. There are a few clients who approach a digital marketing agency to learn the right approach of SEO in order to help their business yield better results and grow but on the other hand, there are other clients who will make your work more challenging. So, here is a list of clients that can make your journey as SEO professionals go crazy. 



  1. Obsession with Position 1

There has been enough and more information that’s completely vague about SEO floating around the internet which makes perfect sense for businesses to think of earning a ranking that leads to the top 3 spots. That can surely be done but the main motive of SEO is to increase visibility along with building a reputation. Driving growth leads to a number of quality visitors landing on their website. 

Position 1 is not the only way of accomplishing this. The best that you can do is briefing your clients on the ways through which SEO can bring traffic to their door. 



  1. 100 percent belief in SEO replacing PPC

Having an effective PPC ad is always an investment but many businesses are hesitant in considering or even trying as an investment that too if they are trying to manage with a limited marketing budget. It’s also estimated that 41 percent of the clicks are targeted to the top 3 paid ads on the first page and businesses generally turn to SEO in the hopes of generating exactly the same type of fast, super targeted traffic. With such kind expectations, businesses are going to get disappointed. We are not saying SEO is more effective or it would come to a second-place to PPC. It’s just that they are different, this is what makes it difficult for clients to understand. PPC is like throwing a dart to your target and getting it right at the first attempt. While on the other hand SEO is all about nurturing your brand and building your brand for the long term. Both SEO and PPC will win when they work together. 


  1. Game of just Numbers

There are times in life when quantity wins over quality and the traffic that is well built through the SEO strategy isn’t considered to be one of them. What get frustrating is that a client coming to you in want of nothing more than a boost in numbers. Yes, the bigger picture is about directing more traffic to their website, and by traffic, it refers to quality ones as it matters more than the number of visitors. These clients expect to see immediate results and a bump in traffic is one of the tangible ways for measuring the benefit of paying for SEO services. What’s more important is that you reinforce to the clients what SEO means for them in the long-term. You need to also show them how to devote energy to bring quality leads that are more important for their ROI. No matter if it means that they don’t get overall traffic of what they are expecting to see. 

  1. In want of everything now

There are times when a client will come to you in desperation for results. It might be that the questionable tactic in the past might have led them to experience a penalty. The situation can also be that they might have not faired well in their attempt with SEO and they come out with a feeling of the rug being pulled out from under them. All they want is to grow their brand at a faster pace even before they lose the momentum such that they are unable to recover it. All of this at an immediate level. 


  1. Low Budget & High Expectations


On an honest note, you can’t blame someone if they want to maximize every dollar that they are spending as their marketing budget, that too when they are working with limited funds. The best thing that they have done is contacting an SEO professional for helping them out. The only glitch that you may find is your client’s expectations of what their baseline, budget level SEO service can do are a bit unrealistic expectations. It’s very important for you to sit down and discuss with the client what’s exactly included and what is not included in your services. 


The smarter move here is to write everything down on a paper and set realistic goals and the expectations of your clients don’t end up putting your reputation at stake. 

Comments

Post a Comment

Popular posts from this blog

Effective Digital Marketing Strategies for Lead Generation

With the changes happening at a fast pace in the digital marketing sphere, it’s challenging to find effective strategies that will bring out most leads for your business depending on your brand. Are you finding ways to determine which strategies will help you bring quality leads for the investment that you made? Here are a few strategies that digital marketing agencies can help you with. Optimizing your website While planning for a strategy that will generate lead generation, it would be great if one starts from the basics of optimizing the website. Since the website is the first platform from where your traffic is driven and knowing how to properly make it function helps in churning maximum visitors towards your website. Visitors will not have patience in spending time on a website that is not easily navigable. It’s really important to design your website wisely because you don’t want to lose on your visitors, right? Having lead magnets is important as it helps you garner maximum vis...
Read more

4 Ways to Increase Google’s Page Experience Update

  If you are the one among the Best SEO Practice agencies that keep track of the latest happenings and on the pulse of Google and its algorithm changes then you might have come across several Page Experience updates over last year. So, what is the good news here? The latest update is finally here.  If you are lacking behind in optimizing the Page Experience metrics while your competitors have, you might figure out that they are enjoying a boost in their rankings while you are still missing out on it.  This blog will help you understand the three key areas of priority to help prepare for Google’s Page Experience Update along with other issues that you have on your list.  Work on Loading Speed Google’s first CWVs are the largest contentful paint that refers to the largest and most important piece of content on the webpage. This metric lets you determine how quickly your page renders its most important content such that users can see it. One thing that you could do is ...
Read more

TECHNICAL SEO TRENDS TO LOOK OUT FOR 2021 AS PER EXPERTS

It’s not a big secret to get to know that in order to drive site reliability SEO relies on technical components. Now with many emerging technologies along with newer tools and metrics you might keep wondering that with these constant updates your technical work might get affected. Digital Media Agency looks into these technical SEO trends and always keeps themselves updated on the latest happenings. But what do the ex[erts have to say about this? Dr. Peter Meyers, a search scientist at Moz mentions that the core essentials in 2021 will remain the same but every SEO needs to understand the fundamentals of crawling vs. indexing along with the technical basics that need to be met even before your site can rank. He even says that all the fancy footwork in the world is not going to take anywhere if there is no floor beneath you.   Are you thinking about what should the floor be constructed of? Then here’s how: Focussing on the Fundamentals Having technical best practices is the ‘b...
Read more