LINK BUILDING TRICKS IN 2021

Links are nothing less than the currency for your website. The websites which have a lot of links are considered to be authoritative and are also rewarded with higher rankings in the Google search results. On the other hand, websites that don’t have a link are considered to be insignificant. SEO’s will either tell you to create lots and lots of content and wait for links to come naturally while others will tell you to have a strategic link building and targeted email outreach. There are so many ways those of which are insisted but which one should you listen to? 


With so many things in SEO, the correct answer to your question is: “it depends”. You just can’t say that this is the right approach to link building while the other is not. The choice of strategies and tricks totally depends on the industry you have, your website, resources, and goals.  


We believe this has gone even more confusing than it has already been. If that’s the case, then don’t worry here’s a guide to link building for beginners. Digital marketing agencies can ensure that you can start implementing this advice on an immediate basis. 


What is Linking Building?

Link Building, the process of getting other websites to link to pages on your website in order to help it link higher on the Google Search Results. Laying it simpler for you, here are a few things white hat boils down to:

  • Creating stuff that is note-worthy.

  • Showcasing it to people with their websites thus enabling you to link to it.


Importance of Link Building

Links are considered to be one of three major factors for ranking in Google. So, for you to rank your website higher in search, you will definitely need links. Google and other search results identify these links as votes. These votes help identify the page on a given topic that deserves to be ranked on the top of search results. It’s noted that pages with more backlinks have the chance of ranking higher on search results. In the ideal digital world, the page with more value on any topic would always get the most links and are ranked number one in Google. On the other hand, lower-quality pages won’t get more links and are definitely going to rank lower. 


Making Of A Good Link

Now, that you have learned about link building and its importance, you must also remember that backlinks are a means to an end. To date, no one has ever figured out how exactly Google measures the value of each link. But how to evaluate the links? Here are a few concepts that the SEO community believes are true:

  • Authority

  • Relevance

  • Anchor Text

  • Nofollow vs Follow

  • Placement

  • Destination


Link Building Tactics


  1. Pursuing Competitor Link

Researching your competitor links is one of the first things about link-building strategy. While you are looking for a specific search query and find a top-ranking then it is ranked higher as it has all the right links which persuaded Google to rank higher. By studying the links that have ranked higher, you can figure out the tactic that has been used such that you can get similar links and in turn, you can outrank that page. 


  1. Creating Linkable Assets


One can build links to any page but it’s important to link to what people actually want to link to. Linkable assets should be made more flexible. A single idea from your article is sufficient for motivating people to link to it along with the mere existence of the company and its products. Each link is a reference to a different part but of the same article which helps in making both parts “linkable assets”. Do note that a long-tail keyword is not defined by its length but rather its popularity. 


  1. Content Promotion

Your pages might be linkable but how does it matter when people can’t discover them. In order to attract links, even the best linkable assets have to be promoted.  The best 3 ways for your content to be promoted are:

  • Advertising

  • Outreach

  • Communities


Businesses invest in creating content due to the following 3 reasons:

  • Lead generation & audience growth.

  • To get customers and make sales.

  • Increasing brand awareness & customer loyalty


If a piece of content enables you in achieving any of these three objectives then you shouldn’t think much of the budget you are going to invest in it. These three channels work well for your initial traction but don’t be in a hurry to yield results because it’s easily going to take a few years to build them up. A digital marketing agency could come to your easiest help for link-building tricks.

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