How to maintain anchor text ratio for better SEO

 The Anchor text ratio is one of the important aspects considered by SEOs to rank higher in Google. For readers who are new and don’t belong to the Digital Markering Team might ask what is the anchor text ratio? It is the distribution of the different types of anchor texts in your backlink profile. For instance, your organic homepage backlink profile will probably have the majority of the backlinks that consist of the brand name or the URL as an anchor text. While on the other hand, your blog post will have a better mix of keywords along with the non-keyword anchors in the backlinks that point to it. 

In the present day, Google age wherein the unnatural backlinks could ruin your SEO efforts, the major emphasis goes towards having the proper anchor text ratio on your backlinks. If you get the ratio of your anchor text right, then you have better chances of getting ranked on the top 5 results of Google. Without much ado let’s focus on setting you up for success.

Importance of mixing anchor text 

The main reason behind caring about your anchor text ratio is that if your backlink profile doesn’t seem natural to Google then you are definitely going to struggle to get yourself rank higher in the Google search results. That’s what the oversimplification of Google’s complex algorithm looks like. 

What most of the SEO agencies in bangalore or consultants do is include key phrases that they want to rank in their anchor texts, with the hope for you to get closer to #1 on Google. While you target the entire key phrase in your anchor text, you must ensure to do it strategically in order to ensure that there’s the right mix of key phrase anchors along with the combination of other types of anchors that are not related to key phrases. 

Proper Anchor Text Distribution

In order to have a better understanding of this, it’s necessary to have a look at the anchor text categories. 

For instance, if a person links your website through the usage of the click here option as an anchor text, which is seen differently than the words used ‘backlinks software’. In such cases one would be considered as a ‘generic’ anchor text whole on the other hand other would be a ‘keyword’ anchor. 

 

Anchor Text Categories

 

Brand: A brand anchor denotes the links that one creates to your website using your brand name as an anchor text. This is very much useful for backlinks of your homepage thus helping you build brand authority.  

 

Generic: The generic anchor refers to the anchor texts which don’t have the inclusion of any keywords at all. By generic, we refer to words like ‘click here' or ‘this article.

 

WebsiteName.com: The website name anchor is similar to your brand anchor, just that this anchor carries the domain extension along with it on the end. How can you differentiate? You would find the website written like a brand name with the first letter of each word in capital. For instance: the website name would be written as “ DigitalJet.net ”. Other than the brand anchor this is another anchor that helps build homepage brand authority.

 

Full URL: This anchor text includes literally the full URL that you are targeting to link. So, for this blog, you might find the anchor text as https://digitaljet.net/blog/anchor-text-distribution. You would see this kind of anchor texts occurring quite frequently in the #1 ranked pages. 

 

Keyword: This anchor text is the one that exactly matches the keyword that you are trying to rank for. The keyword itself can be the anchor. 

 

Brand plus Keyword: This anchor text includes both your brand name along with the keyword (might be the entire or a part of it) that you trying to rank. To make it simpler, here’s a sample that we might use “DigitalJet has backlink software that helps find solutions”. In this, you might have noticed that it has the brand name “DigitalJet” and the phrase that we are targeting “backlink software” that is mixed with a couple of general words in the order to help make a natural sentence. 

 

Home URL: As you might have guessed from the name of the anchor text, that the home URL anchor uses your main root domain as an anchor. 

 

If you are looking out for success in all your SEO efforts, then in such cases making use of a good anchor text ratio strategy to plan out your backlinks is a great option. This will help you get on the top of the search results quicker.